A website
Social media channels
Sales and CRM tools
Accounting software
Customer service platforms
Marketing automation
Plus any industry-specific tools you rely on
It’s tempting to think: “Surely they should all be connected — the more data flows, the better, right?”
If every system talks to every other system, how many connections do you need to maintain?
Information gets duplicated, altered, or lost.
It’s harder to trust the data.
You spend time fixing problems instead of serving customers.
What are your core business processes?
Which systems do they flow through from start to finish?
At each step which system is the source of truth for the data?
Where information truly needs to move.
Which systems should be integrated — and which don’t need to be.
Where a central integration hub or data warehouse might reduce complexity.
Connect as many systems as you need - but no more than that.
Design integrations around your business processes, not around your tools
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